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Jonesborough Area Merchants & Service Association (JAMSA) will host Star Wars Day on Thursday, May 4 from 4 to 8 p.m. throughout downtown Jonesborough.

JAMSA is excited to host their first Jonesborough Star Wars Day: May the Fourth Be With You. The date originated from the pun “May the Fourth be with you”, a variant of the popular Star Wars catchphrase “May the Force be with you”.

Imperial credits (tickets) are $15 for a pack of 8 and can be purchased at or by calling the Jonesborough Visitors Center at 423.753.1010. Imperial credit packs will be limited. Attendees will use one Imperial credit for each serving of themed food, non-alcoholic beverage, souvenir and for some of the activities. Tickets are on sale now.

There will be themed snacks, drinks, and souvenirs throughout downtown and activities like a Jedi training obstacle course, Appalachian Knockerball, tauntauns (llamas), a movie, costumed characters strolling along Main, crafts, face painting, gem mining, photo ops, retro arcade, bounty hunting, games with prizes, and costume contests for both people and pets. There will be restaurants and food trucks open during the event also. Attendees are encouraged to dress as their favorite character for the event.

Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street. Attendees can pick up tickets early on Wednesday, May 3 from 8 a.m. to 5 p.m. or, the day of the event, Thursday, May 4 from 8 a.m. to 8 p.m. at the Jonesborough Visitors Center.

JAMSA is operated by volunteers, consisting of local business owners and community members. As an organization, they focus on promoting and serving local merchants as well as the growth of Jonesborough as a whole. The organization also contributes financially to several local nonprofit organizations.

Jonesborough Star Wars Day