Chocolate Fest 2025

Jonesborough Area Merchants & Service Association (JAMSA) will hold its Tenth Annual Chocolate Fest as a two-day festival on Friday, February 14 and Saturday, February 15.

Take a stroll through Downtown Jonesborough and pick up delicious chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special but of course, chocolate-themed. Attendees will discover endless options— everything from barks, fudges, truffles and so much more. One ticket equals one chocolate treat. At check-in attendees will receive a bag to carry chocolates in, chocolate tasting tickets, and a list of chocolate stops and activities.

Chocolate Fest will be a two-day event with multiple times available and a limited number of tickets sold. The days and times are as follows; Friday, February 14, 1-4pm and 5-8pm; Saturday, February 15, 10am-1pm and 2-5pm.

Back by popular demand, JAMSA will offer a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 14 from 5-8pm. Attendees are encouraged to purchase the combo ticket (Chocolate Fest/ Chocolate After Dark) for $35 to have access to up to 10 beverage tasting stops in participating downtown businesses in addition to the chocolate stops.

JAMSA is operated by volunteers, consisting of local business owners and community members. As an organization, they focus on promoting and serving local merchants as well as the growth of Jonesborough as a whole. Chocolate Fest is one of the ways JAMSA works to support locally owned businesses. The funds raised from Chocolate Fest go directly back to Jonesborough small businesses and the community.

With two new additions to Chocolate Fest this year, attendees will have the opportunity to experience live Ice Sculpture carving by the Ice Mill from Asheville, North Carolina. Watch as these ice carvers work their magic and create a Jonesborough-themed piece of ice artwork. There will also be a cake walk where attendees can try their luck to win a bento cake, uniquely wrapped in a take-out box.

• Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street.
• Tickets are sold in packs of 10 at $20 per pack. Each individual ticket in your pack of 10 gets you one chocolate tasting. We do ask attendees to not use multiple tickets at one location so that all guests have a chance to sample all the offerings.
• Tickets are only good for the specific time period you purchased. After purchasing your tickets, you will receive an email confirmation along with your voucher that will allow you to pick up your tickets. YOU MUST print your voucher OR have it pulled up on your mobile device to be scanned at check-in.
• When you arrive at check-in (you can do this the day of or beat the line and come to our early check-in) you will receive your ticket packet which consists of individual tickets for tastings, a listing of the chocolate stops, a Chocolate Fest bag to carry all your treats in, and other informational items.
• Early ticket pickup will begin Wednesday, February 12 and Thursday, February 13 from 8am-5pm at the Jonesborough Visitors Center, located at 117 Boone Street.
• Whether you pick up tickets early or not, you will not be able to pick-up chocolates until your time slot.
• Tickets are only good for the timeframe you purchased them for.
• You can also pick-up your ticket on the day of the event at the Jonesborough Visitors Center.
• This will begin 1 hour before your time slot. Tickets need to be purchased in advance.
• You can share packs of tickets. Example: you and your friend buy 3 packs of tickets, you each get one pack and then split the third pack so you can have 15 delicious chocolate tastings instead of 10.
• Chocolate Fest will take place rain, snow, or shine.

JAMSA is offering a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 14 from 5-8pm. Attendees are encouraged to purchase this combo ticket to have access to up to 10 beverage tasting stops in addition to all of the chocolate stops in participating downtown businesses. This IS a combo ticket and includes 5 beverage tickets and 10 chocolate tickets.

• Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street.
• This ticket option ONLY AVAILABLE ON FRIDAY, February 14 from 5-8pm
• This ticket combo is very similar to our past Downtown at Dusk events.
• If you purchase this ticket combo you will have a wristband and 5 tickets for beverage stops in addition to 10 Chocolate Fest tickets for chocolate treats.
• Check in begins at 4pm. Each guest participating in After Dark will need to be present to get their ID’s checked and be given a wristband.

The Heritage Alliance will have Town Tours at 1 pm on Saturday for a $5.00 charge. The Chester Inn Museum will be open 11 am – 5 pm on Friday and Saturday.

• Visitors Center parking lot
• Library parking lot
• Courthouse parking lot
• Parson’s Table parking lot
• Parking behind the Christopher Taylor Cabin
• Parking behind the Presbyterian Church
• Parking behind the Methodist Church
• Parking at the Chuckey Depot Train Museum

For parking directions please click HERE