Chocolate Fest 2022 Facebook Cover Photo

Tennessee’s Oldest Town Is About To Get A Lot Sweeter!

Jonesborough Area Merchants & Service Association (JAMSA) will hold its eighth Annual Chocolate Fest as a three-day festival on Friday, February 10 through Sunday, February 12.

Take a stroll through Downtown Jonesborough and pick up delicious chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special but of course, chocolate-themed. Attendees will discover endless options— everything from barks, fudges, chocolate-covered strawberries and so much more. One ticket equals one chocolate treat. At check-in attendees will receive a bag to carry chocolates in, chocolate tasting tickets, and a list of chocolate stops. Throughout the three-day festival attendees can also enjoy a variety of activities and entertainment.

2023 Days and Times

Friday, February 10 from 1-4pm and 5-8pm

Saturday, February 11 from 10am-1pm and 2-5pm

Tickets available soon!

Sweet Scenes Contest

Main Street Jonesborough is hosting Sweet Scenes, a Valentine’s Day themed walkable window display February 1 thought February 14.

Participating merchants will decorate their windows showcasing their creativity and unique styles. The best way to participate and to help your favorite window win is by viewing each display and vote online. Participants can vote once per day.

Chocolate Fest 2021 - Lollipop
Mill Spring Makers Market Bike 3_Chocolate Fest 2021
Chocolate Fest 2019_photo

Chocolate Fest

For the third year, Chocolate Fest will be a three-day event with multiple times available and a limited number of tickets sold. The days and times are as follows; Friday, February 1 pm to 4 pm and 5 pm to 8 pm; Saturday, February 11, 10 am to 1 pm and 2 pm to 5 pm. All chocolates are individually packaged.

Back by popular demand, JAMSA will offer a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 10 from 5 pm to 8 pm. Attendees are encouraged to purchase this ticket in addition and will have access to 10+ beverage tasting stops in participating downtown businesses.

JAMSA is operated by volunteers, consisting of local business owners and community members. As an organization, they focus on promoting and serving local merchants as well as the growth of Jonesborough as a whole. Chocolate Fest is one of the ways JAMSA works to support locally owned businesses. The funds raised from Chocolate Fest go directly back to Jonesborough small businesses and the community.

Tickets will be sold in packs of 10 for $20 and need to be purchased in advance. Early ticket pick-up will begin Monday, February 6 through Thursday, February 9 from 8 am-5 pm. All check-in and pick-up will take place at the Historic Jonesborough Visitors Center located on Boone Street.

The Heritage Alliance will have Town Tours at 1 pm on Saturday and 2 pm on Sunday $5.00 charge. The Chester Inn Museum will be open 11 am – 5 pm on Saturday and 1 pm – 4 pm.

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Chocolate Fest Details

  • Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street.
  • Tickets are sold in packs of 10 at $20 each.
  • Each individual ticket in your pack of 10 gets you one chocolate tasting.
  • You can use more than one ticket at a location but we do ask that you not take too many multiples of one item so other guests have a chance to sample all the offerings.
  • Tickets are only good for the specific time period you purchased.
  • After purchasing your tickets, you will receive an email confirmation along with your voucher that will allow you to pick up your tickets. YOU MUST print your voucher OR have it pulled up on your mobile device to be scanned at check-in.
  • When you arrive at check-in (you can do this the day of or beat the line and come to our early check-in, more details below) you will receive your ticket packet which consists of individual tickets for tastings, a listing of the chocolate stops, a Chocolate Fest bag to carry all your treats in, and other informational items.
  • Early ticket pickup will begin Monday, February 6 through Thursday, February 9 from 8 am to 5 pm at the Jonesborough Visitors Center, located at 117 Boone Street.
  • Whether you pick up tickets early or not, you will not be able to pick-up chocolates until your time slot.
  • YOU MUST come during the timeframe you purchased your tickets for.
  • You can also pick-up your ticket packets the day of the event at the Jonesborough Visitors Center.
  • This will begin 1 hour before your time slot.
  • Tickets need to be purchased in advance.
  • You can share packs of tickets. Example: you and your friend buy 3 packs of tickets, you each get one pack and then split the third pack so you can have 15 delicious chocolate tastings instead of 10.
  • Chocolate Fest will take place rain, snow, or shine.

Chocolate Fest After Dark

Crystal Raven 5_Chocolate Fest 2021
Chocolate Fest 2021 0_ Downtown Sweet

For the first time, JAMSA is offering a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 10 from 5 to 8 pm. Attendees are encouraged to purchase this ticket in addition and will have access to 10+ beverage tasting stops in participating downtown businesses. This IS NOT a combo ticket and only includes beverage stops.

Chocolate Fest After Dark Details

  • Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street.
  • This is a new ticket option ONLY AVAILABLE ON FRIDAY, February 10 from 5-8pm
  • This is a separate ticket and it is encouraged for individuals to purchase this in addition to Chocolate Fest Tickets.
  • This ticket option is very similar to our past Downtown at Dusk events.
  • If you purchase this ticket option you will have a wristband and if you also purchase Chocolate Fest tickets, you will have the small individual tickets as well.
  • There is no combo ticket option
  • Check in begins at 4 pm
  • Bring your ID.
Chocolate Fest 2021 3_Downtown Sweet

Explore Jonesborough With A Town Tour!

The Heritage Alliance will have Town Tours at 1 pm on Saturday and 2 pm on Sunday $5.00 charge. The Chester Inn Museum will be open 11 am – 5 pm on Saturday and 1 pm – 4 pm on Sunday, free of charge.

Parking

  • Visitors Center parking lot
  • Library parking lot
  • Courthouse parking lot
  • Parson’s Table parking lot
  • Parking behind the Christopher Taylor Cabin
  • Parking behind the Presbyterian Church
  • Parking behind the Methodist Church
  • Parking at the Chuckey Depot Train Museum