You’ll want to be in Tennessee’s Oldest Town for the first ever Pink Out in Jonesborough on October 19 and 20. Jonesborough has partnered with Susan G. Komen of East Tennessee to go pink in support of breast cancer awareness month.

Main Street Jonesborough will be lined with pink pumpkins and balloons inviting you into eclectic shops, restaurants, and boutiques. Most merchants will be showing their support by donating a percentage of their proceeds on October 19 and 20 to Susan G. Komen of East Tennessee. Merchants are not only creating the ultimate shopping experience but a handful are also throwing full-fledged pink parties with hot apple cider, pink cookies, and a live band. We have compiled a list of which shops are participating and how they’re showing their support!



The fun and fabulous ladies at Noelle sure know how to throw a party, and it will be a Pink one at that. Stop in and visit with Marty, the owner, as she welcomes each guest with a cup of hot cider and pink cookies.

What Discount is Offered Here?

20% discount on all things pink!


C&L Chandlers

This quaint candle shop is going all out to show their support. Stop by the store to enter to win a vintage pink ceramic candle with a retail value of $30. Make sure to follow them on social media because they will be offering a second vintage pink ceramic candle as a social media giveaway!

What Discount is Offered Here?

They’ll be donating 15% of all sales on Friday and discounting their special “limited edition” pink candles.



East Tennessee Hemp Company

Have you visited the East Tennessee Hemp Company yet? If not, you’re in for an educational shopping experience! Plus, they will be “pinking out” their windows creating the perfect photo-op.

What Discount is Offered Here?

They’ll be discounting their Hemp skin care lotion, body sprays, shampoo, conditioner and more!


Tennessee Hills

They’ll be hosting a food truck and live music on Friday night. It’s sure to be a great time!

NOTE: The proceeds from this event goes to the Susan G. Komen Foundation


Gabriel’s Christmas

What better place to attend a Pink Party than at a holiday shop filled with elaborate decorations. Here you’ll enjoy food and beverages plus they have some great collectible items that are specially designed for breast cancer awareness.

What Discount is Offered Here?

20% off select merchandise


Depot Street Brewery

This is a true local’s gem! Just off the beaten path, you’ll experience the first craft beer of Northeast Tennessee.

NOTE: One dollar from each pint sold will go to the Susan G. Komen Foundation.



Kaleys & Co.

You’ll find this adorable little shop at the corner of Boone and Main Street. They specialize in ladies boutique clothing and accessories that can’t be found in retail stores.

What Discount is Offered Here?

10% off everything in the store


Fork & Barrel

This is a new restaurant to Jonesborough with a southern menu and a creamery.

What Discount is Offered Here?

10% off ice cream Friday only


Hands Around the World

This unique shop with handcrafted items from all over the world never fails to captivate shoppers with their eclectic items.

What Discount is Offered Here?

10% off all jewelry


The Icing on the Cake

Probably our yummiest stop on the list, they’ll be showing their support by offering a discount on cupcakes.

What Discount is Offered Here?

.50 cents off a jumbo cupcake



Angela’s Vintage Boutique

Another new shop on Main Street with a fun collection of modern boutique clothing.

What Discount is Offered Here?

All summer items are discounted to 25% off


Pink Whale

They specialize in monogramming and embroidering and also offer a unique selection of children and ladies boutique items along with gifts.

What Discount is Offered Here?

10% off of their limited edition and best seller, rose gold rain jacket plus free monogramming on this jacket on the same day of purchase.


Boone Street Market

This is your place for local foods! They’ll have home-made muffins made in-house and locally grown “pink lady” apples! They will be donating 50% of their profit from muffins and apples to the Susan G. Komen foundation.


Other activities happening during the Pink Out In Jonesborough


Great Jonesborough Scavenger Hunt Goes Pink!

The popular Jonesborough QR code scavenger hunt turns pink to raise breast cancer awareness October 19-21. Go to to get started, and follow the clues to take you to destinations throughout downtown Jonesborough.


Art In The Park

A carefully chosen group of artists, representing many types of art, will showcase their work for sale taking place in and around the International Storytelling Center. Art in the Park is a juried and judged event. Click here for more information about Art In The Park.

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