The Town of Jonesborough will host Christmas in Olde Jonesborough, a month-long holiday series of events and activities. Christmas in Olde Jonesborough will feature a different theme every Saturday from November 26 to December 17 from 11 a.m. to 3 p.m. in downtown Jonesborough.

Santa will also be on site in his sleigh beside the Washington County Courthouse each Saturday for pictures and visits with children.  Attendees are encouraged to bring letters to Santa and drop them off in the mailbox by Monday, December 12 and receive a reply from the jolly old man himself. Free gift wrapping will also be offered inside the International Storytelling Center during the Saturday events on any purchases made in downtown.

Shop Small Weekend

November 26

Main Street Jonesborough is your destination for Christmas shopping. Support small businesses by shopping local on November 26 beginning at 10 a.m. in downtown Jonesborough, visit the Shop Small welcome tent to pick up some swag, and enjoy extended shopping hours. 

Jonesborough is proud to have the streets lined with small businesses. You’ll find handmade jewelry from local artisans, unique gifts, nostalgic antiques, repurposed furniture, and more items that can be found only in Jonesborough. During Small Business Saturday, enjoy the magic of Dr. Seuss as Whoville takes over downtown Jonesborough with a variety of happenings from 11 a.m. to 3 p.m.

You’re invited to join the shop local movement and discover Jonesborough’s downtown shopping district during Small Business Saturday on November 26. For more information visit or call 423.753.1010

Whoville Christmas

November 26

Take a photo with the Grinch and get a “grinch treat”. Enjoy a reading of the classic How the Grinch Stole Christmas from the Heritage Alliance at the Chester Inn Museum. This will take place at noon, 1:15, 2, and 2:45 p.m. Each program will last 30 to 45 minutes. Limit is 20 people per reading. Tickets are free, but must be picked up in advance at the Chester Inn Museum. Tickets for the first two programs will be available starting at 11 a.m., and tickets will be available for the last two programs at 1:15 p.m.

Lighting of the Tree

November 26, 6 pm

Jonesborough’s historic and charming downtown is the perfect setting to kick off the Christmas holiday season as the lights are lit on the authentic Fraser Fir tree. Join your friends and neighbors and enjoy the sounds of the season sung by David Crockett High School’s Madrigal Singers, the voices of elementary school students from Jonesborough Elementary and Grandview Schools and a special performance from Jonesborough Repertory Theatre. A Christmas story will be told by local artist Jules Corriere.

Doggone Christmas

December 3, 11 am – 3 pm

Doggone Christmas

Christmas is Going to the Dogs!

Christmas in Olde Jonesborough continues on Saturday, December 3 with Doggone Christmas from 11 am to 3 pm.
Bring your furry friends for pictures with Santa, a treat station, and shop at the Christmas Market for pet-friendly items and Christmas gifts for everyone! While you’re here, explore downtown Jonesborough and support local businesses.
Bring donations in front of the courthouse for the Appalachian Highlands Humane Society, formerly the Humane Society of Washington County, and help a pet in need this holiday season!

11 a.m. – 3 p.m. Dog Treat Stops 

During Doggone Christmas visit each of these stops so your furry friend can get a treat! Some locations will have the treats outside as they can’t have pets inside restaurants.

  • Tennessee Tails Pet Boutique
  • Scarlett & Company
  • International Storytelling Center
  • McLeod Organics
  • Texas Burritos & More
  • Noelle Seasonal Decor & Gifts Galore
  • Jonesborough Visitors Center
  • James Griffin Art Gallery
  • Paul’s Pens
  • Mill Spring Makers Market
  • Main Street Cafe
  • Gabriel’s Christmas
  • Tennessee Hills Distillery

1 pm Pet Costume Contest

We will have small dogs and large dogs in two separate groups for each of the following categories:
1. Ugliest Christmas Dog Sweater
2. Best Holiday Costume
3. Pet/Owner Lookalike.
Donations will also be accepted for the Washington County Humane Society at the back of the Santa’s sleigh.


Tennessee Tails Pup Parade to Follow the Costume Contest

Tennessee Tails Pet Boutique will host a Pup Parade that will start after the costume contest.

It will begin at the Washington County Courthouse and travel on Main Street towards the Mill Spring Makers Market, across the intersection and towards McLeod’s Organics. It will then cross the intersection to bring the parade back to the courthouse.

Thanks to the Appalachian Highlands Humane Society and JAMSA for their support of this event!

Santa’s Christmas Village

December 10, 11am – 3pm

Join us for Santa’s Christmas Village on December 10th from 11 a.m. to 3 p.m. throughout downtown. This event includes lots of family fun including pictures with Santa, cookie decorating, face painting, Santa Mart, horse drawn carriage rides and multiple children’s crafting stations throughout Tennessee’s Oldest Town. 

Christmas Parade

December 10, 6pm

Christmas Parade

Jonesborough is gearing up for another festive season in downtown. What better opportunity to spend time with family and friends than to grab a cup of hot chocolate, throw on mittens and hats and gather on Main Street in downtown Jonesborough to watch the annual lighted nighttime Christmas Parade. Continuing with tradition, the parade will take place on the second Saturday in December.

Christmas Church Stroll

December 17, 11 am – 3 pm

Christmas Church Stroll

The series wraps up on Saturday, December 17 with the Christmas Church Tour. Stroll through town and visit participating churches in downtown. Attendees can view decorated sanctuaries and enjoy music. Grab a guide at the International Storytelling Center to begin the tour. Each church is located within easy walking distance of downtown.

Jonesborough Christmas Market

December 17, 11 am – 3 pm

Located on the International Storytelling Center Plaza you will find local craft vendors and artists. Items will include homemade soaps, hand knitted items, women’s clothing and accessories, and woodworking.

Mulberry Mobile Nursery

Plants & evergreens

Jen Larsen

Buttons & Yarn

Crochet and hand knitted items

Michaela Fisk

Grits and Grace Woodworking

Woodworking items

Brittany & Eugene Mullins

Knot Me

Macrame and knitted items

Debi Lynn

Haygood Candle Company


Elizabeth Haygood

Last Chance Glass

Yard Art & Glass Items

Davide & Beth Deming

Art Curious Studio


Aleta Chandler

Appalachian by Grace Photography

Framed Photo Art

Beth Andrews

On the Brightside Designs

T-shirts and clothing items

Katie Wilhoit

Tennessee Homemade

Homemade soaps

Robin Waters

Joseph Snyder Prints and Drawings

Drawings, Christmas Cards, etc.

Joseph Snyder

The Chuckey Depot Museum hosting Santa Claus

December 17, 3 pm – 6 pm

The Chuckey Depot Museum will host Santa Claus on Saturday, December 17 from 3 p.m. to 6 p.m. Santa will be stopping by the historic caboose located outside the museum. Visitors will have a chance to meet Santa and take their picture with him.

Special train ornaments will be available for a $1 donation to the museum. All donations help with future exhibits and educational programs. After visiting Santa, make sure to go inside the museum and check out the exhibits. The Chuckey Depot Museum is free of charge, but donations are greatly appreciated.

The Chuckey Depot Museum is operated under a partnership between the Town of Jonesborough, the Watauga Valley Railroad Historical Society, and the Heritage Alliance. Visit the museum in person on Thursday, Friday and Sunday from 1 p.m. to 4 p.m. and Saturday from 10 a.m. to 4 p.m. For more information visit, follow the Chuckey Depot on Facebook or call the Jonesborough Visitors Center at 423.753.1010.

Other Christmas Events

Downtown at Dusk

December 9 5:30 – 8:30pm

Join us in Historic Jonesborough as Downtown at Dusk returns for the holidays. On Friday, Dec. 9 JAMSA will host the CHRISTMAS MOVIE EDITION of Downtown at Dusk.
Each downtown business will pick their favorite Christmas movie and theme their drink and food tastings along with all the holiday classic tunes.
Bring your Christmas list because you’re sure to find some great gifts while you’re here. The town will also be all decked out for the holidays, so walk around and enjoy the festive sights and sounds.
Check in will begin at 5pm at the International Storytelling Center. If you purchased the food & alcohol ticket, please have your ID ready at check in. Those purchasing the alcohol option will be given five tickets to redeem for beverages at participating locations.
$15 for food only and $20 for food and alcohol.

Annual Celebration of Trees

December 5 – 26

Celebration of trees

Twinkling lights, the scent of Fraser firs, handcrafted ornaments and lovely Christmas decorations are filling the shops and store fronts of downtown Jonesborough. The annual Celebration of Trees, a unique exhibit of beautifully decorated Christmas trees, will be held in Historic Jonesborough on December 5 through December 26.

This year’s exhibit begins at the Historic Jonesborough Visitors Center, located at 117 Boone Street, where seven beautifully decorated live trees will be on display within the Old Town Emporium Gift Shop. These trees are all sponsored and decorated by area businesses and non-profit organizations. Participants can pick up a program which features a listing of locations throughout the historic district where they can view over 30 decorated trees.

The celebration of trees has been a Jonesborough tradition for over 30 years. Growing over the years, it is now become an event that stretches from the Jonesborough Visitors Center to the Jonesborough Senior Center to the Chuckey Depot Museum on 2ndAve. The exhibit features many spots in between as well including the International Storytelling Center, Noelle, Gabriel’s Christmas, Mill Spring Park Gazebo, McKinney Center and many others.

The exhibit is free and open to the public Monday, December 5 through Sunday, December 26. Exhibit programs are located at the Jonesborough Visitors Center and the International Storytelling Center. This year the program will double as a ballot where attendees can vote for the “People’s Choice Award” for the best decorated tree in town. All locations are open to public viewing during their normal operating hours.

For additional information on the Celebration of Trees, contact the Historic Jonesborough Visitors Center at 423.753.1010.